With every new year, many new SEO strategies and trends surface. There are currently many companies who are trying to re-invent the way of doing SEO but, most importantly, it’s fundamental to understand what Google wants you to do to rank your site better on their search engine. Let’s start with understanding the absolute best strategies for the second half of 2020.
Ron Lieback said that “It’s much easier for a mind to think, and a search engine to read, in chunks, and actually see those chunks coherently. Most minds naturally want to write in a stream of consciousness style like Jack Kerouac – but this isn’t novel writing; most of us are writing for a business and that business’s success. Organize headlines (for SEO with keywords!) and fill in the gaps. Sometimes those headlines are more important than the words beneath. Make those headlines scream thoughts, and the words shout to support those screams.”
This is very self-explanatory and, most importantly, gives us a clear insight on how content should be written to perform well upon search engines.
Mobile: Before Everything Else
It has been stated by a team of app developers that mobile should be more important than the desktop version of any website. Why? Because the mole of internet traffic which comes from a mobile device is far higher than the traffic which comes from desktop. To reference this better: “If you improve mobile and tablet performance it can boost the number of overall conversions considerably. Due to the high volume of this traffic even if you only make small adjustments it can have big effects. The key considerations are to try to ensure that visitors either stay on the website longer, or that they find it easier to perform the desired action such as a call, signup or sale.” was the answer from John Muller on “How do I increase traffic via mobile?”
Neil Patel, serial entrepreneur and co-founder of CrazyEgg, has a simple definition for technical SEO: “Any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.” This, given the number of tech-related marketing tools available on the market in 2020, is the absolute truth and it’s super important to look into those if you want to outscale your competitors.